The musical rage “Why this Kolaveri di” was premiered today (Nov 24) morning on the popular national music channel MTV.
It will be played 15 to 20 times for the next three days on the channel.
Truly, Kolaveri di the Tanglish song rendered by actor-lyricist-singer Dhanush has gone international as most of the Hindi FM channels and select Radio stations across the world have started playing it. No other Tamil song has rocked so big worldwide.
Truly, Kolaveri di the Tanglish song rendered by actor-lyricist-singer Dhanush has gone international as most of the Hindi FM channels and select Radio stations across the world have started playing it. No other Tamil song has rocked so big worldwide.
Ashok Parwani of Sony Music said: “ Kolaveri di has become a phenomenon a national rage. Getting two million hits on You Tube is fantastic, though our aim is to reach 15 million.”
Big B tweeted, “Just heard ‘Kolaveri di’ after much talk on it … its so original and catchy ..congrats Dhanush and Aishwarya (Rajini’s daughter) .. love.”
Later, Dhanush, thanked Amitabh Bachchan on his Twitter page. He wrote, “Its a great honour to get a tweet from Big B, very kind of him. I dedicate the tweet to all you guys who made kolaveri this big. Love you guys. God bless.”