Notwithstanding the ‘undeclared’ in-house competition between him and elder brother and actor Suriya,Karthi appears to be ready to take on Suriya in the ad world as well. The brothers, who have become established stars in Tamil film industry, are now seemingly competing against each other in the world of advertisements and endorsements too!
While Suriya endorsing the Telecom brand Aircel, Karthi had taken up the Airtel assignment, the rival brand.
And the latest is that Karthi has been signed to be the brand ambassador of Bru Coffee, accompanied by pretty actress Kajal Agarwal. Interestingly Suriya and Jyothika are promoting Nescafe, a strong competitor to Bru.
The Bru Ad featuring the cute ‘Naan Mahaan Alla’pair is already being aired in the channels. The Tv commercial sees Kajal and Karthi going in a bike, when a police official stops them for a license. Kajal tries to escape the situation by telling them that she is teaching Karthi how to ride a bike, as Karthi does not have the necessary papers.
The police asks her to ride the bike and show and she rides it, much to the surprise of both Karthi and the police officials. At the end of the ad, when Karthi asks about how she learned to ride the bike, she mentions that its when he learned to give her the best coffee (indicating the Bru cup coffee in their hands).
The hot n happening Karthi has also said to have ‘floated’ a talk in the industry that he would be taking up any endorsement assignment if the pay packet is nothing less than Re.1 crore.
It appears that the star brothers-in-arms are well and truly on their way to occupying important slots in the advertising world as well!